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In today's pet industry, there are a lot of products that come from overseas and with ingredients that you may not be familiar with. With Spoiled Rotten Pets dog treats, every ingredient is hand selected to ensure that it is the best quality it can be.
When it comes to the flour that's used, we are very particular and only use a sprouted organic flour which we purchase locally. People always ask us the big difference between sprouted flour and regular flour so I am going to explain. When you consume regular flour, it goes into your body as a starch and stores as fat while it breaks itself down to a simple sugar. With sprouted flour, when it is consumed, it is already a simple sugar so in turn instead of storing as fat it actually burns as energy.